Monica E. Oritz Monica E. Oritz Monica E. Oritz
"Working with Monica at my previous company was an absolute privilege and delight. She managed Marketing campaigns, tradeshows, events and webinars flawlessly, down to every logistical detail. She is a consummate professional and tireless worker, always going way above the call of duty."
- David Yu,
Director of Storage Product Marketing
Rackable Systems
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Manage Your Leads and Contacts

Keeping your customer and prospect lists clean are essential in minimizing opt-outs. Integrating lead generation goals with marketing campaigns keeps your pipeline productive. Strengthen your return on investment by creating effective processes to keep your databases clean, warm up your leads and turn them into sales. Services include:

Lead Generation

  • Goal and strategy setting
  • Lead generation process development with Marketing and Sales teams
  • Tie processes and goals to marketing campaigns
  • Post campaign follow-up with Inside Sales and Sales teams
  • Research customer sources
  • Management and team reporting
  • Budget and cost tracking

Database Management

  • CRM solution research and recommendations
  • Budget and cost tracking
  • Vendor contract negotiation
  • Vendor management
  • Database design and layout including creating custom fields
  • Usage and training manual writing
  • Staff training
  • Data import and export
  • Data scrubbing
  • Opt-out management
  • CAN-SPAM adherence